Event Branding

Hallmark Creative Leadership Symposium (CLS)

What
CLS is an event designed to inspire and empower the creative community within Hallmark, its business partners, and the wider community by inviting top creative talent to share ideas and insights on leadership and creativity. Each year a new theme and design system is created based on the message that leadership wants to convey.

Strategy
Co-concepted with writers to develop ideas that resonated with a creative audience.

Introduced business partners to a new platform, Cvent, for event site + emails. Sharepoint had previously been used.

Designed a bold, out-of-the-box visual identity supported by a style guide.

Partnered with event and production teams to ensure seamless execution.

My Role
Lead Designer — responsible for concept development, asset creation, style guide, print and digital design applications, and art direction of a production designer.

Impact
Delivered a standout creative experience for the Hallmark Creative Community. This project gave me the chance to stretch creatively, build new relationships, and bring fresh platforms and processes into the team’s workflow.