The Loyalty Games

Description

Front Flip Facebook contest for user during the month of March. The Loyalty Games was a kind of March Madness campaign for restaurants. On the Facebook tab, the user could click the restaurant’s logo, the QR code would pop up allowing users to scan for a chance to win prizes.

The bracket showed a live feed of scores throughout the contest. Once restaurants were knocked out of the game their QR code was added to the consolation section so they could continue to get scans from customers.  Graphics were swapped out and new emails were deployed weekly with update brackets to show who moved on to the next round.

Design: Julianne McCarthy

Designed at Front Flip, a mobile loyalty app.